Shop Where the Pros Shop

For the Disc Golf Pro Shop, Anthem Disc Golf developed the “Shop Where the Pros Shop” campaign—a playful, authentic look at what makes the Pro Shop unique. The concept followed an everyday player walking into the store to look for gear, only to keep bumping into professional athletes doing the same. It was a lighthearted way to highlight the shop’s credibility and connection to the sport’s top talent, while making it relatable to fans and players at every level

Pre-Production

This campaign required careful planning to balance storytelling and logistics. We coordinated schedules with multiple pro athletes, scripted comedic beats that felt natural, and staged the store to highlight both products and atmosphere. Shot lists, talent blocking, and prop layouts were meticulously mapped to maximize efficiency during limited athlete availability. By investing in pre-production, we ensured smooth execution and authentic interactions that carried through on camera.

The Result

The finished campaign delivered a spot that was equal parts fun, engaging, and persuasive. Seeing pros and fans shopping side-by-side underscored the message that the Pro Shop is the trusted source for gear at every level of the game. The ad became a memorable piece of branded content—strengthening the Pro Shop’s identity and resonating with players as both entertaining storytelling and effective marketing.

Deliverables included:

• Creative concepting + brand narrative development

• Multiple rounds of storyboarding

• Moodboarding

• Shot lists and run-of-show

• Scripting, VO development, talent casting

• Location scouting + art direction

• Aspect ratio planning (broadcast, social, vertical)

We mapped every sequence before the first lens was loaded.

Post-Production Deliverables:

• 60-second brand trailer (TV & YouTube pre-roll)

• 30-second + 15-second cutdowns for digital and paid media

• Vertical edits optimized for Instagram, TikTok, and Meta Ads

The campaign was then pushed live across every major platform—meeting fans wherever they scroll.