The Fan Experience

Anthem Disc Golf broke new ground partnering with the Disc Golf Pro Tour to launch a groundbreaking campaign focused on the fan experience at tournaments. Our goal was to elevate and showcase everything the tour has to offer at the highest level of play—delivered with authenticity, creativity, and cinematic production value.

As the Pro Tour continues to grow, so does the need for media that matches its scale. This campaign—premiering on the Disc Golf Network as the first ad of 2025—set a new standard and was met with tremendous reviews.

We approached production like a feature film: multi-day shoots, aerial drone coverage, multi-camera cinema setups, and a crew dedicated to capturing every detail of the experience.

The Result:

A first-of-its-kind disc golf campaign, told through the fan’s perspective. The “Fan Experience” campaign has redefined how disc golf can be presented—modern, bold, and undeniably fresh. The launch spot quickly became a high-water mark for storytelling in the sport.

Pre-Production: Build the Blueprint

Pre-production was essential to map out locations, talent, props, and multi-camera logistics—ensuring the complex shoot ran smoothly and every detail of the fan experience was captured at the highest level.

Deliverables included:

• Creative concepting + brand narrative development

• Multiple rounds of storyboarding

• Moodboarding

• Shot lists and run-of-show

• Scripting, VO development, talent casting

• Location scouting + art direction

• Aspect ratio planning (broadcast, social, vertical)

We mapped every sequence before the first lens was loaded.

Post-Production Deliverables:

• 60-second brand trailer (TV & YouTube pre-roll)

• 30-second + 15-second cutdowns for digital and paid media

• Vertical edits optimized for Instagram, TikTok, and Meta Ads

The campaign was then pushed live across every major platform—meeting fans wherever they scroll.