
VESSI SHOES-
SPEC AD
social media - collaboration
Client
Services
Overview
Spec Ad
Video Production - Pre Production - Strategy - Editing - Campaign Creation - Social Media
In collaboration with Vessi Shoes, Anthem Disc Golf produced a cinematic spec campaign to showcase Vessi’s fully waterproof design. As a major sponsor of pro tour athletes, Vessi has brought legitimacy and outside-brand recognition to disc golf. This project highlighted their product in a way that connected directly with players and fans—focusing on durability, performance, and style.
Production: Lights, Camera, Motion
Shot on
-Freefly Ember 1000fps
-Sony Fx3
-Probe Macro Lens
Pre-Production
To emphasize Vessi’s waterproof technology, we engineered a custom rain setup and built the entire shoot around it. Pre-production involved designing the water effects, mapping camera angles to maximize reflections and texture, and planning for extreme slow-motion capture. With a dedicated lighting plan and a shot list built to highlight both function and form, we were able to stage each scene with precision and impact.
The Result
The final piece was a cinematic product ad built for digital, commercial, and social use. Using the Freefly Ember high-speed camera, we captured ultra-detailed slow-motion shots of rain cascading over the shoe—highlighting its waterproof protection with style and drama. Combined with curated lighting and premium sound design, the ad delivered a high-end commercial feel that matched the credibility Vessi has brought into disc golf. The campaign was released across social platforms and is adaptable for broader digital marketing, showing how outside brands can integrate powerfully into the sport.

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